This business solutions company changed its name to enhance its brand and required a rollout of announcements and launches. The challenge was to first communicate the changes internally to thousands of employees worldwide and then, to the rest of the world. A series of events included conferences, multi-media presentations, live web casts, a ceremony at the NASDAQ Market, a 30-second advertisement, and many celebratory receptions.
      Shaw & Co! Productions    Tel: 212-979-2041    E-mail Us