This dot.com targeted a vast demographic of American family men between the ages of 25-65. Through a gorilla-marketing stunt in four U.S. cities hosting the Final Four Tournaments, we established immediate recognition with hundreds of thousands attending sports fans. By creating colorful, original floats that traveled around the cities, we received tremendous public and media attention. The floats were so popular that the media held interviews on them and our crews were hailed enthusiastically by the street crowds.
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