The Artful Home Show
The Guild, publisher of The Guild's artist source books asked Shaw & Co! Productions to bring the beautiful pages of their Artful Home web and printed catalogs to life. In turn, we created a striking retail event featuring over 240 leading artists in dramatic designer showcases in New York City. Soho's landmark Puck Building was home to this 3-day retail extravaganza including educational lectures, book signings, live web access and concessions. On display and for sale were original artworks in glass, ceramic, furniture, prints and paintings, jewelry, home accessories and holiday gifts. This inaugural Artful Home Show successfully provided The Guild with a strong marketing venue for its virtual activities, while providing attendees artful inspiration, visual images and tips on creating one's own artful home.
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